Heartcore

When they launched over a decade ago, Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. Like all pioneers, they soon attracted imitators and competitors, many of whom were taking their face-to-face offer online to reach a wider audience.

We partnered with Heartcore to take their world-class fitness classes online, without losing that Heartcore feeling their loyal following loved. The work was given extra urgency when COVID-19 saw their studios close and the whole business move online.

The visual, verbal and interactive identity was brought to life across a new website. More than just a place to book sessions, we created an online destination where users can experience the brand. To drive traffic to the new website at launch, we created a suite of SEO-optimised blog posts and a targeted social media marketing campaign, designed to help retain and attract new customers.