John Lobb

John Lobb was founded in 1849 and has created shoes and boots for the likes of King Edward VII, Frank Sinatra and Jackie Onassis to name just a few. Today the business, remains true to the founder’s vision: bespoke shoes, masterfully handcrafted. We saw an opportunity to amplify the established position of John Lobb as the brand of authentic originality.

As the global home of shoemaking, 9 St James’s Street was our starting point for the refreshed John Lobb identity. Every original creation is conceived and crafted here, and we wanted the iconic façade to have prominence in the refreshed identity. The burgundy – chosen as a nod to Eric Lobb, a key player in the brands history – creates a sense of warmth and richness, whilst a suite of bespoke illustrations denote the handcrafted nature of the offering. We distilled the unique John Lobb tone of voice by examining correspondence spanning 170 years penned by the Lobb family.