Mayrlife

Vivamayr Altaussee, an Austria-based medical health resort, approached us with a challenge: to help them move on from their Vivamayr identity and to transform their brand, fit for the future and fit for their high-profile cult following.

That’s how Mayrlife was born - and with great results. The new position and purpose definition, name, visual identity, and social media launch culminated in record-breaking bookings and 25k+ new followers on Instagram within a few months.