OMFG

When was the last time you bought a berry bircher with actual berries in it? The nation has succumbed to the great fruit dupe. Jams and sugary purees have become a substitute for the real thing: fresh, whole fruits. Prep World – one of Europe’s largest fruit suppliers – knew that we needed a champion of real fruits. So, with our help, they created OMFG, a brand with berries to take a stand.

 ‘Unexpectedly fruity’ was the guiding light for a tone of voice that is packed with cheeky charm and is sometimes a bit…bananas. The new visual identity drew from the natural colours of fruit and was complemented by a series of stickers that makes it impossible to miss all the delicious benefits and good stuff that’s packed into each pot.

Our work culminated in the creation of an OMFG website as a place to showcase the brand, the products and the mission.